Animal & Veterinary
CVM Participates in Social Media Outreach
By Shannon Cameron, Managing Editor, Communications
FDA’s Center for Veterinary Medicine is using social media to connect with consumers, veterinarians, and industry to share important animal health and safety tips, public health updates, and product recalls. Earlier this year, CVM launched its Pet Health & Safety Widget and Animal Health Twitter account to provide real time updates on important public health issues.
The Pet Health & Safety Widget went live in December 2009, displaying content featured on CVM’s Web site for consumers and other stakeholders to place on their own Internet sites or blogs. Once the widget is linked to a Web site or blog, visitors to these sites have instant access to CVM Updates, and animal health and safety tips. Adding the application is simple: go to http://www.fda.gov/PetHealthWidget to find the widget, click on “Grab this,” and when the HTML code appears in a separate window, cut and past it into your Web page. As of this writing, CVM’s widget is featured on 380 sites.
CVM’s Animal Health Twitter account followed soon after the widget launch and in February 2010, the first tweet further opened the doors of communication between FDA and the public. Twitter, a free social media marketing tool, allows users to send and read messages known as “tweets.” Each tweet is short, containing up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as “followers.” In the first two months CVM’s sent 75 tweets and gathered 557 followers. Tweet topics to date have included reporting adverse reactions to animal drugs, prior notice of import requirements, product recalls and public meeting announcements. To follow CVM on Twitter, go to http://twitter.com/FDAanimalhealth.
Whether through social media, like widgets and Twitter, or through traditional methods like phone calls and e-mails, CVM is always available as an information resource.
c/o Communications Staff
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