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U.S. Department of Health and Human Services

Animal & Veterinary

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TAKING OUR MESSAGE ON THE ROAD: THE CVM EXHIBIT PROGRAM

FDA Veterinarian Newsletter November/December 2001 Volume XVI, No VI

by Joanne M. Kla

The Center for Veterinary Medi- cine's (CVM) exhibit program serves as a valuable tool to get our message out to our stakeholders: the veterinary medical community, practitioner specialty groups, animal producers, animal scientists, animal producer groups, and the regulated industry. Although CVM has had an exhibit program for many years, it has recently expanded under the Food Safety Initiative (FSI). The exhibit is an important educational component of FSI. Here is some information about the exhibit program and recent activities.

What does the exhibit look like?

CVM's exhibit consists of backdrop area that is 10 feet wide by 8 feet high where we mount posters and pictures related to the theme of the meeting and CVM's mission. For example, we have a large selection of photographs of animal species served by CVM's regulatory authority as well as photographs of our state-of-the-art animal research facility. We also add posters on specific topics such as antimicrobial resistance. We use the exhibit as an information dissemination tool and a recruitment tool.

What does the exhibit do?

The purpose of the CVM exhibit program is to get CVM's message out to our stakeholders, with an opportunity for person-to-person interaction. Generally, the CVM exhibit will carry a theme message directed at the meeting participants geared to topics considered at the meeting, such as Antimicrobial Resistance, Bovine Spongiform Encephalopathy (BSE). We frequently bring a laptop computer along with the exhibit in order to offer "guided tours" of the CVM Website and inform people of the variety of information available on this site. CVM publications available at the booth are often a big draw. Information on CVM's facilities and on-going activities are usually quite popular, especially materials about employment opportunities and summer internship programs.

Where have we gone?

In the last year, we took our exhibit to four large national meetings:

  • World Dairy Expo held in Madison, WI, October 4-8, 2000. The 69,575 attendees included 3,532 international guests from 85 countries.
  • International Poultry Expo, held in Atlanta, GA, January 16-19, 2001, drew over 22,000 participants, with several thousand international attendees.
  • American Veterinary Medical Association, held in Boston, MA, July 14-17, 2001, had 7,496 participants (3,293 veterinarians, 308 veterinary students, 1,267 exhibitors, 1,804 guests)
  • International Animal Agriculture and Food Science Conference, held in Indianapolis, IN, July 24-27, 2001, was attended by 4,481 people from over 65 countries.

What kind of literature do we distribute?

Informational booklets and brochures are distributed such as:

  • FDA Veterinarian
  • Judicious Use of Antimicrobials for Poultry Veterinarians
  • Judicious Use of Antimicrobials for Dairy Veterinarians
  • Judicious Use of Antimicrobials for Swine Veterinarians
  • Judicious Use of Antimicrobials for Beef Veterinarians
  • National Antimicrobial Resistance Monitoring System - Enteric Bacteria
  • Office of Research Informational Brochure
  • Employment Opportunities
  • How to Apply for a Job in the Federal Government
  • CVM Pharmacovigilance Program
  • FDA and the Veterinarian
  • Summer Internship Brochure

What kinds of questions do we answer?

We receive inquiries from university professors and students, animal producers, veterinary practitioners, and State and local government officials about the products we regulate, the drug approval process, extra-label use, diseases of concern (such as BSE), as well as general questions about FDA. We frequently get questions from the foreign countries about FDA regulations for new products and imports. Many of these questions we can answer directly. For others we find an answer by using our Website or directing people where to look for this information on the CVM or FDA Website.

Many visitors express interest in employment with CVM (at this year's AVMA meeting approximately 25 percent of the inquiries at the booth were about employment opportunities). Many of these individuals expressed an interest in public health/epidemiology. Other frequent topics of interest are the Judicious Use materials and antimicrobial resistance in general, how to go about having a product approved by CVM, medical devices, aquaculture, where to find things on our Home Page, etc.

So, the next time you see our exhibit at a meeting you are attending, be sure to stop by and visit!

Joanne Kla is a Consumer Safety Officer in CVM's Communications Staff.