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U.S. Department of Health and Human Services

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How does FDA plan to enforce the restrictions on promotion and advertising established by the Tobacco Control Act?

FDA posted the Enforcement Action Plan for Promotion and Advertising Restrictions. The primary focus of the plan will be on enforcement of the laws and regulations pertaining to the promotion and advertising of menthol and other cigarettes to youth generally, and to youth in minority communities. FDA plans to utilize a multipronged approach that includes the following components:

  • Tobacco Marketing Surveillance
  • State Tobacco Retailer Compliance Check Inspection Program, FDA Inspections, and Imports Program
  • Enforcement Tools
  • Education to Encourage Voluntary Compliance
  • Future Strategy and Considerations

Learn more about the Enforcement Action Plan for Promotion and Advertising Restrictions.

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