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U.S. Department of Health and Human Services

About FDA

The Real Cost Campaign - Radio Ads

 

If you are interested in using these ads as part of your education efforts, please contact TheRealCost@fda.hhs.gov.

 

“Bummin’ – Teeth”

Transcript

I know how much cigarettes cost, but it’s no big deal. I don’t pay for them. I just bum them from smokers. I mean, I’m not gonna waste my money on cigarettes when there’s a million other things I want to buy. I’ll just keep bummin’ ‘em from people outside smoking so in the end it doesn’t cost me a thing. Except maybe a tooth or two.

Smoking can cause serious gum disease that makes you more likely to lose your teeth than someone who doesn’t smoke. So even when you’re not paying… you’re paying.

Go to TheRealCost.gov to find out more. Brought to you by the FDA. 


“Bummin’ – Skin”

Transcript:

Uh, yeah, cigarettes are pretty expensive. But doesn’t really affect me. Cause I’ll just bum one or two from my friends when we’re going out or at a party. Listen, I like shoes too much to throw my money away on cigarettes. So it’s not gonna cost me anything to smoke. Except maybe my smooth skin. But other than that… I’m not spending a dime.

Smoking causes wrinkles that age you prematurely. So even when you’re not paying… you’re paying.

Go to TheRealCost.gov to find out more. Brought to you by the FDA. 


“Tiny Bully”

Transcript:

He’s always there. Mocking you.
He sees you at your locker. He drags you outside.
He takes your money, the money you wanted to spend at the game store.
And the worst part of it is? You just smoked another one.

Cigarettes are bullies. Smoke just a few and cigarettes can start to control you. Just another real cost of tobacco.

Find out more at TheRealCost.gov. Brought to you by the FDA. 


“Alison” 

Transcript:

When you first met him, it was kinda alright. But over time he got needy. You felt him always there. Annoying. Wanting you to meet him outside. Wanting to see you more and more often. Taking your money, the money you wanted to use with your friends at the mall. And the worst part of it is? You just smoked another one.

Smoke just a few and cigarettes can start to control you. Just another real cost of tobacco.

Go to TheRealCost.gov to find out more. Brought to you by the FDA.