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U.S. Department of Health and Human Services

About FDA

The Real Cost: Free Materials


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Stakeholders interested in promoting awareness about “The Real Cost” campaign can use and share the following resources such as campaign flyers, posters, and postcards. For example, healthcare practitioners can make these materials available in waiting rooms and clinics frequented by teens.  FDA's goal is to keep “The Real Cost” campaign authentic through a peer-to-peer approach. Stakeholders that work directly with youth can help extend the campaign by encouraging teens to visit www.therealcost.gov. Stakeholders who do not work directly with youth can share our resources with youth-focused organizations. For more information on how you can get involved, please contact CTPcommunications@fda.hhs.gov


The Real Cost Campaign Factsheets


Campaign Overview Research & Evaluation Addiction Health Costs
A thumbnail of the The Real Cost Overview PDF The Real Cost Research and Evaluation PDF Handout Thumbnail The Real Cost Addiction handout PDF Thumbnail The Real Cost Health Costs PDF Thumbnail


<-- Source Information for Factsheets

The Real Cost Campaign Posters


Chemicals Lung Skin Teeth
The Real Cost Chemicals PDF Thumbnail The Real Cost Lung PDF Thumbnail The Real Cost Skin PDF Thumbnail The Real Cost Teeth PDF Thumbnail

 The Real Cost Campaign Postcards


Lead Menthol Teeth
The Real Cost Lead Postcard PDF Thumbnail The Real Cost Menthol Postcard PDF Thumbnail The Real Cost Teeth Postcard PDF Thumbnail

Order Materials

FDA’s first public education campaign to help prevent youth tobacco use, “The Real Cost,” targets at-risk youth aged 12-17 who are open to smoking or already experimenting with cigarettes. Use this page to order materials. If you would like to order more than the maximum quantity allowed, please send your request to FDAtobaccomaterials@fda.hhs.gov.